![]() Remember, relying on user data is extremely important for optimizing your game’s IAP strategy. ARPPU (average revenue per paying user)Īll of these metrics will give you valuable insights into user behavior.Aside from having a well-made game and using the best practices of IAP monetization, you should also track the right metrics. IAP Metrics to TrackĬonverting players into payers is not an easy task. Therefore, in-app purchases are available at the click of a button. When the user purchases something in-game, the amount is charged directly to the card. When users create an App Store or Google Play account, they can add their card to cover any app-related costs. Some would even say it’s dangerously simple. If a user decides to buy something, what’s the process? ![]() ![]() Moreover, if a game contains in-app purchases, the app stores will clearly state so. At the same time, it is an extremely valuable and popular revenue source among game publishers. Spending money on in-app purchases provides players with a premium gameplay experience. In most cases, spending money on IAPs makes it easier to win, level up, or advance in any way. Typically, in-app purchases are optional and provide players with some kind of additional value. Stuck on a level for the 10th time? You can buy your way out. However, a common practice in mobile gaming is to strategically offer in-app purchases in situations where the player needs assistance. This option can be introduced at any moment in the game. In this model, players pay real money for features or game items. Depending on the game type, that can be anything from extra lives, coins, weapons, unlocking levels, etc. In-app purchases are one of the most effective monetization strategies in the freemium economy. Wondering what does in-app purchases mean? Here’s the answer. ![]() You will also learn about IAPs across genres, best practices, and how to avoid common in-app purchase mistakes. In this article, we cover all the basic things to know about in-app purchases: what they are, the types, pros/cons, and some statistics. Implemented the right way, an IAP model can result in impressive returns. In-app purchases are a great idea for a lot of games, but not all. Now the question is, how to monetize it? Should you go for in-app purchases, in-app ads, or a hybrid model? For this reason, you’ve decided to create a free-to-play mobile game. Getting something for free simply feels priceless. ![]()
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